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The high volume, generic paid search keywords are often dominated by large multi-national organisations that have a diverse brand portfolio and deep pockets that enable them to win the Google Adwords bidding war. Problems with canonicalization are somewhat similar to issues with duplicate content. Maybe using a computer with a …

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The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It …