Others believe the importance of E-A-T is massively overblown. To test a hosting company, I'm interested in a few specific metrics that are reported by some, but not all, of the testing tools that I cover in the preceding section. I understand that bespoke eye laser surgery can provide excellent …

You can do so on a separate bio page that also contains the author's past content, or even at the bottom of the article. Build your site with a logical link structure. Every page should be reachable from at least one static text link. A life insurance product like renew …

First, you aren't directly influencing traffic in all areas. To rank well and help users see you and get to know you, you would need to avoid thin content.Thin content is what Google considers to be of little value. With a range of ideas to get you going, Beverley …

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

It is used to increase website traffic and gain more customers. It's generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a 'real business'. I understand that bespoke lens …

It's also a good idea to build up your personal brands (such as your own, or your employees') on social media. Such infographics have a tendency of going viral and you might end up spending little or no effort in marketing them. If you're planning on improving your garden then …

A great many people will, in general, consider SEO an off-site procedure, which commonly implies third party referencing and common signs. Fortunately, there are plenty of tools for measuring your load time. If you're buying a pashmina scarf ensure its not made from synthetic fiber. Domain AA Oxon reports on …

To check if your page is mobile-friendly, use Google's mobile friendly test. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Have you …

Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query. How many pages is the user looking at after they have viewed your content? One press release can create duplicate content across thousands of unique domains …

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …