The file path and file name is an actual ranking factor. The deluge of content that has appeared on the web over the past few years has reached almost terminal velocity. It's like riffing to your favorite jam on the radio and creating your own silly songs. Recently, I came …

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your …